Vendors know things. They speak a special language, an information technology dialect that most small and midsize business owners can’t fathom, but that they respect nonetheless – perhaps because it’s indecipherable. These business owners are turning to experts, after all, since tech is something in which they don’t specialize. They cut the vendor some slack; they reason that IT types aren’t really proficient in their line of work, either.
What inspired this riff is “Complicating the Cloud,” a recent, insightful article by industry guru Jeff Kaplan. Kaplan makes a number of trenchant points, many of them coalescing around the idea that the vendor community has a vested interest in complexity. That meshes with my belief that it really is easy to get into the cloud — if the decision makers don’t allow the vendors to make it difficult.
